Modern luxury is as much about the inside as it is about the outside, glamorous superficiality replaced by giving yourself that which is good for both body and conscience. The chemical-focused textile industry of today not only expends the environment, it also creates garments that are in fact harmful for the wearer’s skin and contributes to an outdated and unsustainable society.

As a total contrast to the current dispensable mentality camilla norrback has chosen to produce the major part of the garments in ecological or environment-certified natural materials. For a fabric to be labeled ecological it must be environment-friendly produced in every step – cultivation, processing and colouring. The methods employed are chosen to affect the environment as little as possible, using natural alternatives to toxins and chemicals. Environment-certified fabrics are processed and coloured in an environment-friendly way, making sure that pigments aren’t released into the groundwater and that the finished fabric contains no toxins or heavy metals that are harmful for the future wearer of the garments.

Today environment-friendly technology for producing fabrics has evolved far enough not to compromise a designer’s artistic freedom. On the contrary there is a multitude of possibilities – today even a polyester fabric can be environmentally certified.

A garment of the highest quality that is justly manufactured as well has an entirely new dimension – the wearer can feel both beautiful and proud. This is the modern luxury, what we at camilla norrback call ecoluxury!